I’m the incurable, optimistic entrepreneur who drives the ship. With an ever-present smile and boundless energy, I’m always looking for practical solutions that maximize the potential of our clients. I’m a bit competitive (you have to be when you work with two English partners), but it drives my passion for the betterment of CO OP’s clients and our team.
The moment I stepped into the Kent Institute of Art & Design, my world changed. Art college was just a surreal and wonderful place – a creative sanctuary full of like-minded people. It was a brilliant experience with a blank canvas. After four years, I walked out the door with a creative brief for my career, a Bachelor of Arts degree, and more importantly, an open mind.
I come from seven generations of missionaries. I’ve lived on three continents in three amazing cities: Hong Kong, London, and New York. I’ve done business in 44 countries. I am driven to explore places and to understand what makes people tick. And I have the rare knack of always having my bearings. Oxford University trained my brain and gave me a love of big words.
Two years ago, I became a single mom to my beautiful daughter, Isabella. My priorities shifted and I realized the importance of balancing my family support and love for her with my love for work as an operations specialist. Ironically, I find the two feed off each other, as I’m responsible for streamlining processes and improving workflow with focus on overall company profitability and launching new systems for bill / pay, campaign management and programmatic buying platforms.
Originally from Austin, I subscribe to the Texan mythology 100 percent that you “Don’t mess with Texas” and respect the land. So, I bring out my protective Texas momma bear when needed. I believe that “bigger is better” — big ideas, big risks, big laughs, big hair. I’m dubious of characters who are “all hat, no cattle,” haven’t pulled their weight or take themselves too seriously. I’m inspired by pioneers with an entrepreneurial, fearless spirit. And just for the record, I know how to use a rattlesnake kit.
As the oldest of five kids, I’ve always thrived in chaos. I love when my environment challenges me to find creative solutions. This is what initially attracted me to the branding and marketing world. I revel in the messiness and the imperfections that come from developing great creative. You have to pivot, start again, rethink until ultimately, beauty emerges from the chaos.
Since I can remember, I’ve always been bossy and mischievous. I suppose it explains (subconsciously) why I love to get things sorted in the most common sense, efficient and creative way (using my persuasive charm of course) to bring the best out of people. I love to travel because you get to experience different cultures and behaviors, meeting people from all walks of life. I try to visit 10 countries a year but since I moved to the US visiting 10 states a year is more manageable. Oh, and trying all the different food and drink a place has to offer – that’s the best bit.
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The pragmatist in me decided to major in business. The dreamer in me longed to study the arts. After one semester, I decided to follow my passion. While my father was traveling in the Middle East, I changed my major from business to art. When my father returned he said, “you better turn your art into a business.” And that’s exactly what I did.
I’ve decided to turn “over-thinking” into a profession. I’ve always obsessed with understanding why we do what we do. I’ve been looking after brands in a few different ways in a few different worlds. I’ve been a communications manager in government and nonprofits. I’ve been a consultant to startups in Sydney. I’ve worked on big brands in the Big Apple. Each sector emphasizes different values, and I strive to bring the right balance of whatever’s needed for the moment at hand. And a lot of thinking.
Originally from South Florida, I moved to New York with one goal in mind: to make big things happen and dreams come true. I’ve always had a knack for words and striking up conversations with anyone and everyone. It’s worked to my advantage and has opened doors in a variety of industries – from the diamond to super-luxe home rentals. Real estate has always been a personal interest of mine, so joining CO OP was a no-brainer.
In and out of school, I learned some fancy words, some simple words, and when I should use each. This skill has helped me through my professional life as a teacher, a researcher, a writing tutor, a ghostwriter, and an editor. I’ve always been a proud generalist and a curious learner, and I get a lot of pleasure out of neat turns of phrase. My favorite things to talk about are contemporary fiction, electronic and ambient music, and my dog Patrick.
Founded: 2002
First Office: LPQ, Soho
First Client: IMAX
Market Expertise: New York, Boston, Washington, DC, Baltimore, Philadelphia, Los Angeles, San Francisco, Denver, Houston
Destination Expertise: Commercial, Corporate, Hospitality, Mixed Use, Residential, Retail
Founding Partners’ Birthdays: March 24th