The Mountain Valley Spring Water

Creating a New American Classic

Reviving the fortunes of America’s oldest mineral water

Untamed Wilderness

A brand that taps into the mythic, pristine mountainscape

Telling a Mountain Tale

Timeless new packaging that aligns with contemporary consumer trends

A word from the partner-in-charge

From New York to Los Angeles, an innovative consumer insight process helped to unlock the emotional power latent in the brand.  We are proud to create the first truly premium American water brand with the power to capture the imagination of consumers, retail buyers and distributors.

Simon Hunter
Partner, Chief Innovation Officer



Mountain Valley


New York

Brand Work:

Strategy, Identity, Packaging, Internal launch, Sales Collateral